Roles: Strategist, Social Platform Expert

Jack in the box: cluck chicken sandwich

THE CHALLENGE Launch the new Cluck chicken sandwich into an already saturated market.

THE AUDIENCE the younger, more socially savvy cohort, they stand out for their unique perspective and individual approach to the world. They’re optimistic, adventurous, open-minded, and love to take risks.

THE CATEGORY / CULTURE The Chicken Wars. It’s been well documented over the past couple of years; the QSR space is entrenched in a battle for chicken sandwich supremacy, which has become a large part of the broader culture.

THE STRATEGIC FOUNDATION I Clucks With It

THE CULTURAL TRUTH The impact of the pandemic has left Gen Z feeling a greater sense of solidarity and they expect to see a more altruistic world emerge.

Assisted creative teams in concepting and scripting the following posts: